Packaging for the other books,

I prefer how the bags almost exactly relate to the bags, however I have altered a few of the designs to fit nicely with the format of the bag. 

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for example, the layout of this design has been very slightly adjusted to fit with the paper bag. I don't want any of the design to fall on the other side, as the other side is filled with the full bleed logo. I also want the colours on the side to be solid and undisturbed. 

Should the image be smaller on the bag? I feel it looks neater and works better with the books theme, small, black, simple imager. Key word being small.

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Book brief - in store design.. trying to improve

There is a poster that hangs up next to the area, it's the promotional poster I designed. However, I feel it doesn't suit this context as appropriately. I feel I need to design a simpler one.

Also the two birds clash a bit, taking away the specialness of the main bird on the right.

This poster still has the boldness of the colour and the type etc.. but the bird isn't on it, which I think helps to maintain the significance of the bird on the wall in the shop.

Trying out with a book shelf in the foreground to give the sense of content in the image. 

Or I could just crop the image, 

This looks a lot better.

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I think it looks dull...

The original images are quite orangey, so I didn't want to layer it with a further yellow fill colour to group it up. I changed the dark blue layer, to a more subtle grey blue, 

I think it looks slightly warmer, but also looking more grouped together

website for book brief

Constructing a website that works with existing Waterstones.

ebooks!!!

I have added the element of my work onto the existing website, I feel this would be the realistic approach to the brief. However, I want to adapt the page slightly, so when you click on it, you can see the elements of design coming through slightly. 

DECORATE.

I actually like the design when it's just blue background with a white object, I prefer it without the line going across. Seems to work more effectively, stands out more.

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Testing this design on other ebooks,

too much???

With this design I prefer the colour on grey, as appose to the white on yellow. 

CONTEXT for Book brief,

I have chosen to use a paper bag, I think it's got a really authentic, classic feel to it. And ties in with the whole classic film - book theme. I also think it's different to other bag designs I have mocked up and suits the style of the books themselves. Using quite a rustic/textured stock. 

book brief - context construction continued

 

I adjusted the colouring of this image, it seemed to bright in the room, so I put on a photo filter of orange. Also added slight shadows.

 

adding a few shadows in and around the objects. I also erased the very outline of the objects as they were a little lighter, which made them seem more out of place.

 

playing around with the perspective of the bird and it's line, so it looks like it's following the wall

 

here it is at the moment... now to fill the basket.

 

I had to source a large image of a 'pile of books', the one I felt had the most potential was this ^^. I have cropped it into a vague oval shape.

 

I played with the perspective of the books to try and make them look more as if they were sat within the basket. I also cut around the edges to give them a more organic feel. 

 

Here is the room at the moment... I feel it is progressing into looking good enough to try and portray what I have in my head.

Constructing book brief context

adding objects and making them seem realistic in terms of perspective and positioning.