Friday, 2 March 2012

A HU - logo development,

I have decided I think I want to change the logo for Astrid Hubbe,

Hand drawn effect, linking up the 3 letters. I want the logo to have a bit more thought put into it, but still look fairly simple. 


I think these ones seem a bit too 'electric' for some reason. They don't communicate what I think her work is. More relaxed, painting, brushy, light, but with consideration.
In my attempt to manipulate a typeface, this happened, I tried it out but think it's too blocky. Good use of shapes though.


I used the font Myriad Pro, applied a brush stroke, then traced around the letters to create my own version but without the lines scoring the A and H. 


Adding lines to the letters, trying more curved lines with thicker and thinner lines used.

I quite like it when applied over a painting, it seems to be just the right amount of paint applied within the line stroke to be enough to communicate her profession. 
The score over the A and H looked a bit too straight?? Created a line with few curves. 

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Testing ideas onto contact cards, 


Block colour?

Paint background?